Dexter Krema (co-CEOs: Dong Jin Son, Song Gyeong Woon), an AI digital marketing subsidiary of Dexter Studios (206560), officially launched its influencer marketing platform Linkplorer on August 19 (Tue) at the opening of the Content Marketing Summit 2025 (CMS 2025).
Now in its tenth year, CMS has become Korea’s largest content marketing conference, bringing together experts, brands, technology companies, and agencies to share the latest trends, strategies, and innovations in the field.
At the event, Dexter Krema introduced Linkplorer as a “performance-driven influencer marketing platform.” Through a dedicated experience zone, the company provided live demonstrations and consultations, drawing strong interest from industry professionals and visitors.
Linkplorer represents an advanced AI-powered solution designed for the era of Influencer Marketing 3.0. The platform offers tailored persona matching based on brand data analysis, automated bidding, and integrated management of influencer digital assets, all supported by a transparent settlement system that reflects actual performance. By enabling predictable outcomes and creating a connected ecosystem of brands, influencers, and agencies, Linkplorer sets a new standard in the market.
On the same day, co-CEO Dong Jin Son delivered a keynote speech under the theme, “The Evolution of Influencer Marketing: Entering the Age of Algorithm-Driven Automated Marketing.” In his talk, Son introduced the concept of “Flu-tech” (Influencer Tech), positioning it as the next wave after AdTech. He emphasized how Linkplorer addresses key challenges in influencer marketing, including the limitations of mega-influencer campaigns, the lack of reliable quantitative metrics, and concerns over cost efficiency.
Son stated, “With the launch of Linkplorer, we are accelerating our entry into the influencer marketing space. Our goal is to establish an algorithm-centered automated marketing system in this field as well. By combining Linkplorer with our proprietary AI marketing solution Adplorer and our AI content creation studio, we will continue to secure a differentiated competitive edge in integrated digital marketing solutions.”
