Dexter krema has solidified its position as a leader in the digital marketing field by winning consecutive awards at major domestic ceremonies, including the ‘2025 Korea Digital Advertising Awards’.
Dexter krema (CEO Son Dong-jin, Song Kyung-woon), an AI digital marketing specialist and subsidiary of Dexter Studios (206560 ), announced it achieved a double win at the ‘2025 Korea Digital Advertising Awards (2025 KODAF)’ held on the 11th. It secured the Silver Award in the Tech/Solution Category (Marketing Tech) and the Special Category (Global Campaign). This marks its second consecutive year of winning awards, following last year’s Excellence Award in the AI Creative category for its digital out-of-home (DOOH) campaign with fashion brand WBH.
The ‘Korea Digital Advertising Awards’ is Korea’s largest digital advertising awards ceremony, hosted by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism. It has been held since 2022 following the integration and reorganization of the ‘Korea Online Advertising Awards’ and the ‘Korea Digital Ad Awards’. Among approximately 800 entries this year, Dexter krema secured the honor by demonstrating unparalleled marketing results.
Dexter krema won the Silver Award in the Tech/Solution category for its ‘Cle’ keyword performance campaign for Foodcare Co., Ltd. (CEO Song Joo-young), and the Silver Award in the Special category for its ‘Laufenn’ global campaign for Hankook Tire & Technology Co., Ltd. (CEOs Ahn Jong-sun and Lee Sang-hoon). Both campaigns maximized results using Dexter kream’s proprietary hyper-personalized AI marketing solution ‘Adplorer’. Adplorer’s capabilities—such as related keyword analysis and deriving target personas based on search intent—played a pivotal role in building the marketing strategies.
As a result of the campaign, ‘Cle’ saw a 63.7% increase in brand search volume, a 109.1% rise in advertising return on investment, a 53.3% improvement in purchase conversion rate, and a 43% decrease in click-through cost, significantly enhancing marketing performance compared to previous levels. The subscriber count for ‘Laufenn’s global YouTube channel surpassed 200,000 in just one month, with brand search volume increasing by 63% compared to previous levels. Google Brand Lift surveys showed ‘Laufenn’s’ advertising recall rising by 16.4% and brand awareness increasing by 12%, leading to its inclusion in Google’s External Case studies.
This award marks another official recognition of Adplorer’s excellence for Dexter kream. The company previously demonstrated its comprehensive campaign capabilities by winning the Grand Prize in the Integrated Marketing Communications (IMC) Campaign category at the ’33rd Korea PR Awards’, the nation’s most prestigious PR awards ceremony.
Dexter kream CEO Son Dong-jin stated, “It is especially meaningful that the tangible marketing results achieved using our self-developed one-stop marketing solution ‘Adplorer’ have led to this award. The precise targeting and customized media strategies enabled by ‘Adplorer’ are proving effective across multiple cases.” He added, “We will continue to strengthen our technological development in the marketing field and our AI and data-driven campaign operation capabilities to support the growth of diverse brands.”
Meanwhile, Dexter krema is expanding its reach in the digital marketing market based on technologies such as its self-developed marketing AI solution ‘Adplorer’ and the influencer marketing platform ‘Linkplorer,’ which combines AI-based persona matching, automated bidding, and a performance-based settlement system.
▲ Photo provided by Dexter krema
