Dexter Studios(206560), a content specialist company, announced that its subsidiary, Dexter Krema (CEOs Son Dong-jin and Song Kyung-woon), a specialist in AI digital marketing, is launching an exclusive influencer management service and will fully ramp up its influencer commerce business.
The core strategy involves intensively nurturing early-stage influencers in conjunction with “LinkPlorer,” an AI-based influencer marketing platform developed and operated in-house, and building a commerce value chain that leads to group buying and other initiatives through the identified top-tier influencers.
LinkPlorer is a platform that combines AI-based persona matching, automated bidding, and a performance-based settlement system to match companies with influencers who offer high budget efficiency and brand suitability, regardless of follower count. Companies can conduct marketing campaigns focused on actual purchase conversion rates rather than one-off buzz, and manage the entire campaign process—including bidding, content approval, performance tracking, and settlement—through a one-stop solution. Influencers receive recommendations for companies and campaigns based on the suitability of their social media feeds as analyzed by AI, allowing them to participate in campaigns easily without separate negotiation procedures. They also receive AI-generated personas and optimal content ideas tailored to each campaign.
While LinkPlorer specializes in the initial discovery of influencers and the assessment of their campaign execution and fanbase management capabilities, Dexter Krema is focused on identifying top-tier influencers with strong content creation skills. The company plans to systematically expand the fanbases of these verified influencers through its platform and cultivate them into exclusive group-buying sellers. Currently, the company is phasing in a development process for approximately 10 influencers.
Companies can boost sales quickly and cost-effectively through verified influencers who can influence purchasing decisions, while influencers can strengthen their own brands by running group buys at attractive prices. Through this process, influencers across various fields grow on LinkPlorer, and sales revenue is generated through group buying, creating a virtuous cycle between companies and influencers centered around LinkPlorer.
In the case of “Sylvia,” a fashion influencer who signed an exclusive management contract with Dexter Krema, her follower count grew rapidly from around 500 to approximately 13,000 in just five months through LinkPlorer. Building on her extensive campaign experience and accumulated credibility, she recently led a group buying campaign for a global apparel brand and achieved sales of 100 million won in a short period—an exceptional feat for a nano-influencer.
Son Dong-jin, CEO of Dexter Krema, stated, “Through cases like Sylvia’s, we have confirmed the synergy between LinkPlorer and commerce in terms of content quality, sales performance, and follower engagement,” adding, “We will continue to expand our commerce business through data-driven collaborations with influencers across various fields.”
