Dexter Krema (Co-CEOs: Dong Jin Son, Song Gyeong Un), an AI digital marketing subsidiary of Dexter Studios (206560), announced that it received the Brand Grand Prize in the AI & Data category at the “2025 Korea Product Awards” held on May 24.
The “Korea Product Awards,” hosted and organized by the Korea Academy of Commodity Science and Technology (KACST), has been held annually since 1997 to recognize outstanding products and marketing cases from leading Korean companies and local governments with global competitiveness. KACST is a major academic organization for product studies in Korea, comprising more than 1,000 members from academia, industry, public institutions, and research institutes.
Dexter Krema’s AI marketing solution, “Adplorer,” received high marks for maximizing operational efficiency by integrating AI into all stages of marketing, including market analysis, strategy development, and targeting optimization, based on large-scale data.
With this award, Dexter Krema continues its streak of recognition in the AI field, having previously won the Minister of Science and ICT Award in the AI Technology Convergence & Industrial Innovation category at the “2025 AI Excellence Summit Awards,” as well as the Excellence Award in the AI Creative category at the “2024 Korea Digital Advertising Awards.”
On the same day, Dexter Krema also participated in the “2025 Spring Conference” hosted by KACST, where it presented a paper in the AI & Data session titled “A Case Study on Fine-Tuning a Large Language Model Specialized for the Advertising Domain to Advance Hyper-Personalized Marketing Processes.” The presentation attracted attention by introducing methodologies for further training open-source large language models to develop small language model AI services tailored to the advertising and marketing domain.
Dong Jin Son, CEO of Dexter Krema, said, “To be recognized for both our technological capabilities and product competitiveness by the Korea Academy of Commodity Science and Technology, which has a 44-year history, and to have the opportunity to present our research really means a lot to us. As we usher in the era of ‘AAA (Ad Automation Agency),’ we aim to secure leadership with our nationally recognized small language model (sLLM) specialized for the advertising domain.”
Meanwhile, Dexter Krema has been selected as the only AI specialist in the advertising sector to participate in the “Industrial Complex AX Caravan” project, promoted by the Ministry of Trade, Industry and Energy to accelerate the spread of “AI Transformation (AX)” in industrial complexes, upon the recommendation of the Korea AX Industrial Marketing Association. Together with 20 leading AI companies, Dexter Krema will provide on-site programs such as AI solution consulting and advisory services, seminars, and training, supporting the adoption of AI technologies by companies located within industrial complexes.
ⓒ Dexter Krema
