Dexter Krema’s efforts to bolster its competitiveness in the advertising market using innovative AI technology have borne fruit.
Dexter Krema (co-CEOs: Dong Jin Son, Song Gyeong Woon), an AI digital marketing subsidiary of Dexter Studios [206560], announced that it won the Excellence Award in the AI Creative category at the “2024 Korea Digital Advertising Festival (KODAF)” held on December 12.
KODAF, organized by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism, is the largest digital advertising awards ceremony in Korea. The “Korea Online Advertising Awards” and the “Korea Digital Ad Awards” were merged together and reorganized into KODAF back in 2022. This year’s Festival featured more than 530 advertisements, resulting in some fierce competition.
Dexter Krema won the award in the newly established “AI Creative category” with a digital out-of-home (DOOH) advertisement created in collaboration with the fashion brand WBH, showcasing the potential and innovation of AI. The company used AI technology to overcome various time and space restrictions that typically plague traditional advertising production methods, and Dexter Krema expressed the brand’s unique concept with sci-fi elements depicting the vastness of space and zero-gravity environments.
The video, produced entirely with generative AI, received high praise for addressing the consistency issues previously pointed out in generative AI advertisements and delivering a coherent storytelling experience. The company applied its advanced prompt engineering technology for more realistic renderings of facial expressions, body transformations, and movements in zero-gravity environments.
Dexter Krema co-CEO Dong Jin Son said, “We’re delighted that Dexter Krema’s AI production technology has earned recognition with this award. We will continue to strengthen our AI technology expertise across all processes in content creation, advertising, and marketing.”
Meanwhile, Dexter Krema recently obtained official partner status with Google Ads, which can be considered a stamp of approval on the company’s advertising operation capabilities and expertise. With this qualification, Dexter Krema can now operate various advertising products, including search ads and display ads. The company plans to expand its advertising marketing business portfolio by adding specialized operational capabilities to its proprietary AI marketing solutions.
