Dexter Krema, a comprehensive advertising agency (Co-CEO: Dong Jin Son, Song Gyeong Woon) and a subsidiary of Dexter Studios [206560], announced on April 2 that it was selected as a supplier for the “2024 AI Voucher Support Project” commissioned by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA).
This project, aimed at promoting the digital transition of various industries, gives companies in need of AI solutions a chance to buy vouchers and use them to employ an AI solution company (supplier) that might satisfy their needs. It helps companies looking to apply optimized solutions powered by AI as quickly as possible and it also helps suppliers seek opportunities to create new markets. And for the first time, Dexter Krema was registered as a supplier for the project this year.
Dexter Krema has a hyper-personalized advertising automation pipeline solution powered by generative AI technology, which enables a one-stop turnkey execution of an entire advertising campaign, including market and consumer data classification, analysis, advertisement planning, production, and performance forecasting. This solution could prove extremely useful to professional marketers, small and medium-sized enterprises with a limited budget, startups, small business owners (influencers), or large corporations that need quick testbed marketing for new products.
Regarding the service, Dong Jin Son, CEO of Dexter Krema, said, “Hyper-personalized marketing has become important due to the advent of ‘micro trends’ where individual consumers with diverse tastes and preferences growing more important in the market. Using artificial intelligence, you can quickly derive accurate insights from massive amounts of data.” Son continued, “With AI rapidly spreading across the advertising and marketing industries, being chosen as a supplier for this project will certainly help us identify the potential needs of customers and provide optimal solutions to companies in need of highly competent marketing initiatives.”
Meanwhile, Dexter Krema continues to drive its growth as an AI marketing tech company by producing advertisements with digital and data creative technologies, deriving customized results through meticulous media planning, and sustaining a group of experts specializing in developing and producing AI-supported content. In addition to carrying out various digital campaigns, the company is pursuing technological upgrades by incorporating AI into the company’s businesses such as data-based content, influencer commerce, and performance marketing.
