Dexter Pictures’ first original IP drama ‘DIVE INTO YOU’ signaled a global box-office success by achieving remarkable initial results on global OTT platforms in its premiere week.
‘DIVE INTO YOU’, the first drama produced from an original IP by content production studio Dexter Pictures(CEO Dong-hyun Kim)—a subsidiary of comprehensive content company Dexter Studios(206560)—is a South Korea-US-Japan global co-production project. Co-produced by Korea’s Dexter Pictures and Amuse Entertainment (the Korean subsidiary of Japanese entertainment giant Amuse), global OTT platform Rakuten Viki also participated in investment and production. The series made its global premiere on September 26 via Disney+ and Rakuten Viki.
Having drawn keen attention from global OTT platforms since its production stage, ‘DIVE INTO YOU’ recorded impressive performance metrics at home and abroad immediately after release. According to Rakuten Viki, during its premiere week, ‘DIVE INTO YOU’ ranked #1 in weekly viewership across the Americas, Europe, the Middle East, and India, while debuting at #2 in Oceania and Southeast Asia. Furthermore, it topped the viewership charts in 109 countries, including major markets such as Brazil, France, the UK, India, the UAE, and Thailand, confirming strong interest from international viewers.
On Disney+, where the drama streams in South Korea and Japan, it landed in top-tier rankings in both nations simultaneously. According to FlixPatrol, a global OTT ranking analytics service, ‘DIVE INTO YOU’ achieved peak premiere-week rankings of #1 in Japan’s TV Shows category and #2 in South Korea’s TV Shows category, receiving enthusiastic responses from drama fans in Japan and Korea alike.
This milestone carries significant weight as it solidly demonstrates Dexter Pictures’ capacity to craft global-targeted content backed by in-house developed IP. It builds upon the prior global momentum of its previous release Head Over Heels, which ranked #2 globally in Prime Video’s TV Shows category and reached the Top 10 across 35 countries.
Furthermore, as Dexter Pictures retains full IP ownership along with secondary business rights—including remakes, multi-season licensing, OSTs, publishing, merchandise, and pop-up exhibitions—the studio is well-positioned to expand its IP ecosystem and secure a long-term global revenue base.
A Dexter Pictures representative stated, “‘DIVE INTO YOU’ was meticulously planned for the global market, targeting high viewer satisfaction around the romantic genre. We aimed to deliver distinctive entertainment by harmoniously combining romance tropes favored by global K-drama fans, such as time-slip, body-swapping, salvation, and pure love. As the plot unfolds further, we expect an even stronger response from viewers worldwide.”
ⓒDexter Pictures
